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Unique Perspective: Ricardo Fort on Measuring Sponsorship Performance, Managing Controversy and Building Better Partnerships
Manage episode 330356054 series 2842405
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Ricardo Fort, Founder of Sport by Fort Consulting and former Head of Global Sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.
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