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Behind the Scenes of High-Converting Copywriting With Carline Anglade-Cole
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内容由Brian Kurtz and Chris Mason and Brian Kurtz提供。所有播客内容（包括剧集、图形和播客描述）均由 Brian Kurtz and Chris Mason and Brian Kurtz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Carline Anglade-Cole is a 3X award-winning direct-response copywriter, author, and consultant. With over 30 years of experience in direct marketing and a track record of crafting compelling direct mail packages and web pages, she has secured a 100% success rate on projects for major companies, such as NatureCity. Carline's exceptional skills in storytelling and copywriting have not only saved products from being discontinued but have also led to significant controls for her clients in both the US and international markets, including a successful campaign in Germany.
In this episode…In an ever-evolving marketing landscape, how does one stay ahead and ensure their message not only reaches but also resonates with their audience? This question becomes even more pertinent when considering the transition from traditional direct mail to the digital sphere. Is the secret to successful marketing hidden in the power of storytelling, and how can one leverage personal experiences to create compelling campaigns?
For Carline Anglade-Cole, a veteran copywriter, storytelling is not just about selling a product but also building trust and creating a lasting relationship with the audience. With over 30 years in the direct marketing space, she emphasizes that regardless of the medium, the essence of marketing lies in storytelling. Through her experiences and examples, Carline demonstrates that the most effective marketing strategies are those that are authentic, emotionally engaging, and deeply human. Her narrative highlights the timeless power of storytelling in marketing, offering valuable insights for marketers aiming to elevate their campaigns.
In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Carline Anglade-Cole, 3X award-winning direct-response copywriter, author, and consultant, to discuss the profound impact of emotional storytelling in marketing. Carline shares insights on the transition from traditional direct mail campaigns to digital marketing, crafting a narrative that connects with your audience, and dealing with copywriting failures to foster growth and better success ratios.
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