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Mastering Marketing Metrics and Analytics With Chris Mercer
Manage episode 427082980 series 3563180
内容由Brian Kurtz and Chris Mason and Brian Kurtz提供。所有播客内容（包括剧集、图形和播客描述）均由 Brian Kurtz and Chris Mason and Brian Kurtz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Chris Mercer is the Co-founder of MeasurementMarketing.io, a company that provides tools and training to help businesses measure their marketing efforts. With over 20 years of experience in sales, marketing, and training, Chris is renowned for his expertise in measurement marketing, making him a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe.
In this episode…Are you getting the most out of your marketing data? What if you could measure every aspect of your campaigns with pinpoint accuracy and know precisely what's working and what isn't, almost in real time? Are your current strategies maximizing the potential of your data in the ever-evolving world of marketing measurement?
Chris Mercer, a marketing measurement expert, tackles these issues head-on by explaining how he developed methodologies to navigate the complex landscape of marketing analytics. He emphasizes the importance of not just collecting data but understanding it as a form of communication with your audience. Chris also shares insights on building a "measurement muscle" within your organization, advocating for treating measurement as a core department rather than an afterthought. This approach ensures continuous improvement of your marketing strategies based on real, actionable data. He breaks down the significant challenges affecting measurement today — tech changes, privacy laws, and shifting user behavior — demonstrating how each impacts data collection and usage.
In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Chris Mercer, Co-founder of MeasurementMarketing.io, as they explore the art of mastering marketing measurement. Chris introduces a practical framework you can implement immediately to enhance your marketing outcomes. They also discuss the importance of first-party data, the pitfalls of relying solely on platforms like Facebook for analytics, and the necessity of understanding both your results and the processes behind them.
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