T:MINUS Podcast - S03E02 - Facebook's Power Outage

T:MINUS Podcast presented by 321 the Agency

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. Wednesday, March 13, 2019, better known as the date of the social apocalypse. It feels like a hilarious dream now but on that date, social media strategists and media buyers everywhere were pulling their hair out in response to one of the worst Facebook outages in the site’s history. On this episode, we discuss the cons of focusing on one social platform, establishing die-hard champion fans, having multiple touchpoints, and the rapid rate at which communication changes. So, take a seat, put on your headphones, and get ready for your weekly dose of all things marketing.