T:MINUS Podcast - S03E04 - Brands Going Green

T:MINUS Podcast presented by 321 the Agency

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. More and more brands are making eco-conscious efforts and using those efforts as a part of their marketing and advertising strategy. In honor of Earth Day, we examine those brands’ various environmental efforts and how that plays into their overall identity. We explore the Starbucks anti-straw crusade, eco-conscious clothing, how brands can be authentic in their approach to environmentalism, and why more brands are choosing to not go green. So take a seat, put on your headphones, and get ready for your weekly dose of all things marketing.