Jason Hennessey: Unlocking the Secrets of Law Firm Marketing

Traffic to Leads

About Jason Hennessey: Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. His journey from founding and selling multiple businesses to spearheading Hennessey Digital's growth into a $10MM+ enterprise reflects his prowess in the digital realm. As a thought leader, columnist, and host, Jason continues to redefine the landscape of SEO and empower businesses worldwide with his insights and expertise.

In this episode, Ted and Jason Hennessey discuss:

• Enhancing online presence and boosting engagement for DUI lawyers
• Investing in systems and people for swift client support
• SEO strategies for PI lawyers based on current assets and expectations
• PPC management for a competitive edge

Key Takeaways:

• Unlike easily replicable SEO tactics, Digital PR creates unique, unclonable links that offer a competitive edge, demanding innovation and constant evolution.
• With increasing technical savvy among law graduates and digital competition soaring, PPC becomes more challenging, necessitating smarter strategies and diversification across platforms like LSA and social media.
• Responsive client service, facilitated by efficient ticketing systems, builds trust and satisfaction, setting agencies apart in the competitive market.
• Each client requires a bespoke approach, whether kickstarting SEO for a new site or fine-tuning digital presence for established firms, emphasizing the importance of transparent communication and managed expectations.

"SEO is easy. But the fact remains that you have 200 websites that you're working on in order to scale SEO, which is the hard part—scaling the SEO. That really involves strategy, skill, and constant change." — Jason Hennessey

Connect with Jason Hennessey:

Company Website: https://hennessey.com/

Personal Website: https://www.jasonhennessey.com/

Email: [e-mail]

Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases: https://www.jasonhennessey.com/books/law-firm-seo/

Honest SEO: Demystifying the Google Algorithm To Help You Get More Traffic and Revenue: https://www.jasonhennessey.com/books/honest-seo/

The Jason Hennessey Podcast: https://podcasts.apple.com/us/podcast/the-jason-hennessey-podcast/id1590059492

YouTube: https://www.youtube.com/channel/UCrorwnhMIn2-uxBuitqFLbA

LinkedIn: https://www.linkedin.com/in/jhennessey/

Twitter: https://twitter.com/jasonhennessey

Facebook: https://www.facebook.com/jason.hennessey.399

Instagram: https://www.instagram.com/jasonhennessey/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [e-mail]

Ideas or guests for the show: [e-mail]

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