Show notes are at https://stevelitchfield.com/sshow/chat.html
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内容由Travel Massive Podcast and Travel Massive提供。所有播客内容（包括剧集、图形和播客描述）均由 Travel Massive Podcast and Travel Massive 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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72. INTERVIEW: Kenny Jacobs, ex-Ryanair CMO
Manage episode 297279675 series 1153048
内容由Travel Massive Podcast and Travel Massive提供。所有播客内容（包括剧集、图形和播客描述）均由 Travel Massive Podcast and Travel Massive 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this new series, which you can find alongside the weekly updates, Kevin O'Shaughnessy (CityHook, Travel Massive Dublin) interviews execs from inside the engine room of the travel industry.
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Manage episode 297279675 series 1153048
内容由Travel Massive Podcast and Travel Massive提供。所有播客内容（包括剧集、图形和播客描述）均由 Travel Massive Podcast and Travel Massive 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this new series, which you can find alongside the weekly updates, Kevin O'Shaughnessy (CityHook, Travel Massive Dublin) interviews execs from inside the engine room of the travel industry.
Kenny Jacobs headed marketing for Ryanair from 2013 to 2020 and was part of the leadership which led to an incredible overhaul in their technology and brand. Hear about how Ryanair does things differently when it comes to selling fares, messaging and positioning. In our CMO series, we ask what the execs expect to see on their dashboards — what it takes to run the business from their perspective.
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