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Social Commerce & the Zillennial Set: A New Paradigm for Travel?
Manage episode 399595823 series 3533892
内容由Gilad Berenstein and Cara Whitehill, Gilad Berenstein, and Cara Whitehill提供。所有播客内容（包括剧集、图形和播客描述）均由 Gilad Berenstein and Cara Whitehill, Gilad Berenstein, and Cara Whitehill 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The way we travel has evolved pretty dramatically since the pandemic. The traditional “Dream/Plan/Book/Go/Share/Repeat” lifecycle has essentially been replatformed as a result of macro trends like the shift to remote work, multiple rounds of stimmie checks, a growing loneliness epidemic, and an acute appreciation for authenticity and sustainability in the travel brands we engage with. We have more time, more money, and more desire to see the world, and we want to do it on our terms.
We’re also seeing the stratification in how different generations of travelers are engaging across that travel lifecycle. The “zillennial” demographic (short-hand for the younger millennial and Gen Z crowd that came of age as digital natives) skews more heavily toward social commerce as its preferred platform for researching, planning, buying and sharing their travel experiences. This shift to social commerce is introducing a host of new challenges and opportunities for brands when it comes to attracting and cultivating relationships with an audience that promises to travel more, and more differently, than their older Millennial, Gen X, and Boomer counterparts.
So in today’s episode, we dive in to what exactly social commerce is, how it differs from the more traditional approach to travel marketing and engagement, what brands and startups are at the forefront of this evolution, and how legacy travel players should think about the implications on their marketing strategy.
Follows:
Gilad Berenstein - host
Cara Whitehill – host
Konrad Waliszewski – guest
Shir Ibgui - guest
Go Deeper:
- Gen Z: The generation that knows how to make the most out of travel, Bankrate
- Gen Zers and millennials get travel right. Here’s their recipe for the ultimate vacation, Fortune
- Gen Zs don’t have a lot of money, but they’re traveling anyway, CNBC
- Latest Trends in the Travel Industry Among Gen Z & Millennials, Marketcast
- Gen Z Is Poised to Reshape the Travel Industry, MorningConsult [$]
- Report: The State of Student and Youth Travel in 2023, StudentUniverse
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