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How to build a customer-focused demi-fine jewelry e-commerce brand in a crowded market - Gillian Crawford of Lily Blanche
Manage episode 380643119 series 2816020
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Gillian Crawford, founder of Lily Blanche, a demi-fine jewelry brand based out of Scotland, shares the story of building a jewelry brand that focuses on offering a truly sentimental and emotional experience for her customers. Gillian also shares her lessons in brand building and navigating the complexities of building an e-commerce business in a crowded market.
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