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Jodi Harris (ABinBev) | Connecting Brand to Culture

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Manage episode 271385164 series 2407825
内容由Trndsttrs Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Trndsttrs Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Jodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials).

On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like.

So grab a cold one and listen in for what will be your favorite episode yet!

--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
  continue reading

63集单集

Artwork
icon分享
 
Manage episode 271385164 series 2407825
内容由Trndsttrs Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Trndsttrs Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Jodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials).

On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like.

So grab a cold one and listen in for what will be your favorite episode yet!

--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
  continue reading

63集单集

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