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Kayla Green (Riot Games / Angel City) | Esports, NWSL, & Fan Culture

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Manage episode 278180855 series 2407825
内容由Trndsttrs Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Trndsttrs Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Kayla Green is the Head of Strategy for Riot's Global Marketing team where she oversees go-to-market strategy for Riot's games across the globe. She's also the strategic marketing advisor for Angel City FC, the women's professional soccer team coming to Los Angeles in 2022. In both roles, she's passionately focused on creating marketing efforts that enhance the player experience and create meaningful engagements for players and fans everywhere.

In this podcast, Kayla speaks about the culture of being a fan, what are the similarities between gaming and sports, and what marketers should be focused on in order to win the attention of their most sought-after fans and players.

Support the Trndsttrs Podcast by subscribing to your favorite audio channel at anchor.fm/trndsttrs

For more information on Trndsttrs visit trndsttrs.com

--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
  continue reading

63集单集

Artwork
icon分享
 
Manage episode 278180855 series 2407825
内容由Trndsttrs Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Trndsttrs Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Kayla Green is the Head of Strategy for Riot's Global Marketing team where she oversees go-to-market strategy for Riot's games across the globe. She's also the strategic marketing advisor for Angel City FC, the women's professional soccer team coming to Los Angeles in 2022. In both roles, she's passionately focused on creating marketing efforts that enhance the player experience and create meaningful engagements for players and fans everywhere.

In this podcast, Kayla speaks about the culture of being a fan, what are the similarities between gaming and sports, and what marketers should be focused on in order to win the attention of their most sought-after fans and players.

Support the Trndsttrs Podcast by subscribing to your favorite audio channel at anchor.fm/trndsttrs

For more information on Trndsttrs visit trndsttrs.com

--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
  continue reading

63集单集

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