Why I Deleted 50,000 Emails From My List

Unbox the Inbox | Email Marketing for Subscription Businesses

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What if your email marketing could triumph over the chaos of online business shifts? Join me, Gary Redmond, as I share my journey of evolution in the digital marketing realm.
In this episode of Unbox the Inbox, I recount my transition from the niche of subscription box email marketing to embracing a broader spectrum of online businesses, including coaching, consulting, and software.
The ever-changing landscape of the online market demanded a pivot, and I’m all set to walk you through how this shift is not just a necessity but an opportunity to fortify your online business amidst economic ebbs and flows.
Elevate your content strategy and discover the benefits of a diverse focus as I gear up to feature more insightful interviews, expanding our collective wisdom and reach.
Revitalizing email marketing strategies takes center stage as we tackle the challenge of inactive subscribers. I unpack a strategic approach that managed to breathe life back into 20,000 dormant subscribers while purging 40,000 inactive ones, enhancing both open rates and email deliverability.
This is more than just list maintenance; it’s about ensuring your messages hit the primary inbox, amplifying their impact. Get ready for practical tips that can revolutionize how you engage with your audience, ensuring your entrepreneurial dreams don’t just survive but flourish in this rapidly evolving market.

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章节

1. Email Marketing Shift in 2025 (00:00:00)

2. Email Marketing Engagement Strategy (00:08:33)