The Invisible Hand: Tactics to Manipulate Algorithms for Business Advantage
Manage episode 446774783 series 3491779
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Today, we're wrapping up the week with five actionable strategies to manipulate algorithms to your advantage. From increasing your social media engagement through direct messages to using different points of view and tones of voice to expand your audience reach, we've got you covered. Plus, we'll discuss the importance of creating engaging content and recycling it across multiple platforms. So, sit tight and get ready to maximize the impact of algorithms for your business success. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Understanding Algorithms Uncle Ron emphasizes that all digital content, whether on cell phones, computers, or streaming services, is delivered through algorithms, and understanding how these algorithms function is critical for business success. Strategies to Leverage Algorithms He shares five specific strategies for leveraging algorithms to boost business engagement: sending direct messages on social media, presenting multiple viewpoints on a topic, varying tone of voice, creating engaging content, and recycling content across different platforms. Maximizing Content Reach Uncle Ron stresses the importance of recycling content and using multiple platforms (social media, websites, YouTube, email) to maximize reach and engagement, essentially getting "the most bang for the buck" out of the algorithms.
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