115: Programs, Coaching, Courses, Oh My: How to Decide Where to Invest in Your Business

Uncommon Couch

Welcome back for season 5!

It’s a new year … and you want to invest in your business, but you may not know where to start. There’s a lot of pressure at the beginning of the year when you’re getting bombarded with emails and ads for a myriad of offers. It’s great that you want to invest in your business, and it’s also helpful to understand where you are in your business and what would be helpful for your growth.

In today’s episode, I’m talking about the three different types of business support—programs, coaching and courses—including what to look for and how to know when each option is right for you and your business. I’m also sharing about my experience with business support, and what I’ve found helpful and what hasn’t worked for me.

At the end of the day, it’s best to follow your inner knowing and use a discerning eye when deciding what kind of support you need.

What you’ll find in this episode:

[03:09] A reminder that not every investment in your business is going to pan out—you are taking risks, after all, and over time, you’ll get better at identifying what you need

[05:19] What to expect from a program, why it’s a great option if there’s a specific area you want to focus on in your business, and how to have a discerning eye when making your choice

[14:01] Information about my program, Brand Therapy, that addresses branding for service-based businesses

[16:06] What 1:1 coaching looks like, how styles can be different, and who is best suited for 1:1 coaching

[20:02] What online or self-study courses address, what makes them successful/helpful, and the importance of finding a course that is very specific to your needs

Register for my upcoming FREE Masterclass: Four Unexpected Branding Essentials for Service Based Businesses

For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast

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