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Tom Shea, Adgile Media Group | Selling Trust First
Manage episode 334400227 series 3359051
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Today's Unlimited Partner is Tom Shea, Co-Founder & COO of Adgile Media Group. Adgile boasts itself as the leading data-driven truck-side media company. Tom is a detail-oriented tech wiz with experience as a full stack developer and operations manager. He graduated from the University of Chicago’s Booth School of Business. Tom holds a degree in Finance, Computer Science, & Chinese from Boston College’s Carroll School of Management.
We get to hear about how Tom came up with the idea while at the University of Chicago Booth School of Business. The original idea involved digital screens that displayed ads on the sides of the trucks. And they could display ads specific to businesses geotagged to mile markers along the highway. However, the feedback was that this was too expensive. Listen to the episode to see how Tom and his team solved this problem...
Topics include:
- Tom's ideation of Adgile Media Group while at UofC Booth School of Business
- Getting people onboard who knew more about marketing and advertising
- Progress 15 months into their newest iteration
- Using statistics and geotagging to isolate what type of traffic they were driving for clients
- Diagramming who their customers are
- Pricing your product & services
- Shea family values from Tom & Jerri Shea (sister is Katie Shea of Divergent Capital)
Guest:
Tom Shea, Co-Founder and CRO of Adgile Media Group
Host:
Thomas McGannon, CFA
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