The Future of African Brands: How High-Quality Branding Enables African Businesses to Compete on the Global Stage with Sydney Scott Sam

Unlocking Africa

Sydney Scott Sam, a celebrated leader in Africa’s marketing and entrepreneurship landscape, notably recognized as a Forbes 30 Under 30. Over the past decade, he has been at the forefront of a mission to assist African entrepreneurs in establishing robust brands through his tech platform, Workspace Global.

Workspace Global has revolutionized access to top-notch creative services and created remote work opportunities for countless African freelancers across Ghana, Kenya, Nigeria, Uganda, and South Africa.

Workspace Global is a tech-oriented brand engagement firm focused on solving problems for local and international organizations operating in Africa, using mainly visual & digital communication. They believe that every founder deserves to show up and compete fairly on the global stage. They achieve this by making high-quality branding, product and marketing accessible to startups.
What We Discuss With Sydney

• How do high-quality branding and marketing allow African businesses to compete fairly on the global stage?
• What are the specific strategies that Sydney has used to scale Workspace Global across diverse African markets?
• What is the current state of the creative industry in Africa?
• The main obstacles that African creatives face in gaining recognition and securing high-profile clients.
• How does Workspace Global leverage technology to boost creativity and deliver high-quality services at scale?

Did you miss my previous episode where I discuss Using New Media-Tech to Discover and Champion Young African Voices All Over the World? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Sydney on LinkedIn at Sydney (Scott) Sam, and Twitter (X) @sydneyscottsam

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