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New Research: The Impact of PDP Quality on Retail Media ROAS, with Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably

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Manage episode 419213188 series 2563274
内容由Digital Shelf Institute提供。所有播客内容(包括剧集、图形和播客描述)均由 Digital Shelf Institute 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Are you tired of wasted ad dollars and subpar consumer experiences? Of course you are! The DSI partnered with Stratably to interview digital leaders and found that 71% of digital leaders from 78 consumer brands say Product Detail Page (PDP) quality significantly influences their ROAS. What to do about it? This is an audio rebroadcast of a webinar focused on just that, lead by Lauren Livak Gilbert, with guest experts Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably.
  continue reading

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Manage episode 419213188 series 2563274
内容由Digital Shelf Institute提供。所有播客内容(包括剧集、图形和播客描述)均由 Digital Shelf Institute 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Are you tired of wasted ad dollars and subpar consumer experiences? Of course you are! The DSI partnered with Stratably to interview digital leaders and found that 71% of digital leaders from 78 consumer brands say Product Detail Page (PDP) quality significantly influences their ROAS. What to do about it? This is an audio rebroadcast of a webinar focused on just that, lead by Lauren Livak Gilbert, with guest experts Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably.
  continue reading

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