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2: Episode 2: Winning in the Attention Economy
Manage episode 321852144 series 3306738
内容由UNpicking Digital Advertising with Unruly提供。所有播客内容（包括剧集、图形和播客描述）均由 UNpicking Digital Advertising with Unruly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. Hear from two renowned global experts about what actually is the attention economy, how it is measured and how will the buy and sell-side need to evolve to survive.
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Manage episode 321852144 series 3306738
内容由UNpicking Digital Advertising with Unruly提供。所有播客内容（包括剧集、图形和播客描述）均由 UNpicking Digital Advertising with Unruly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. Hear from two renowned global experts about what actually is the attention economy, how it is measured and how will the buy and sell-side need to evolve to survive.
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