Above-The-Fold CRO: Don’t Make Users Scroll With Chase Mohseni

Up Arrow Podcast

Chase Mohseni is the Chief Marketing Officer at Heatmap.com, which provides revenue attribution and AI insights. In his role, he constructs innovative CRO software. Chase has built various B2B SaaS companies, including Creative OS and Pencil, where he was the Head of Marketing and Growth.

In this episode…

If you’re trying to increase conversions, there are a few statistics you should know. 70% of your traffic will leave your website in under three seconds, and 75% of these people don’t scroll past 30% of the first page. Given these staggering facts, it’s crucial to develop engagement tactics above the fold of your website. How can you optimize conversion rates without your consumers having to scroll?

Above-the-fold engagement efforts incentivize users to take action beyond the first page. Conversion attribution frontrunner Chase Mohseni has determined seven fundamental standards for above-the-fold conversion rate optimization. 80% of website traffic originates from mobile devices, so he suggests designing your website for these first to ensure a seamless user experience. You should also include a CTA that provides value for your consumers and facilitates the next step of their journey. Similarly, any announcement pop-ups should include a hyperlinked offer, and they must appear on the page long enough to capture the user. While text blocks should never exceed three lines, the font should be at least 14 px to accommodate mobile users. Your above-the-fold page can also include social proof or testimonials, encouraging consumers to make an eventual purchase.

Join William Harris in today’s episode of the Up Arrow Podcast as he welcomes Chase Mohseni, the CMO of Heatmap.com, to talk about above-the-fold CRO. He shares the CRO metrics brands should track, why building software is like baking a cake, how nostalgia drives conversions, and the most detrimental CRO mistakes.