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Data Monetization: The Next Step in Data Analytics With Walter Harrison

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Manage episode 393027581 series 3485658
内容由William Harris提供。所有播客内容(包括剧集、图形和播客描述)均由 William Harris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Walter Harrison is the CEO of Tapestri, an app allowing consumers to earn money from their data. He is also the Co-founder and CRO of Complementics, a mobile audience network that manages national and international data. With over 15 years of experience in ad technology, data monetization, and product development, Walter has worked with major Fortune 500 clients across various industries. As an ambitious serial entrepreneur, his previous product reached five million users.

In this episode…

With popular apps like TikTok and Instagram gathering data with each use, younger consumers have become accustomed to a lack of privacy. However, the widespread adoption of privacy regulations allows consumers to refuse certain types of data collection. How can you target audiences with granularity while facilitating consumer transparency?

Data pro and app builder Walter Harrison has developed an app that pays consumers for personal data collection. This allows users to govern their monetized information and incentivizes them to permit activity tracking on apps and websites. Similarly, e-commerce stores can build an audience by targeting potential customers on corresponding sites and social platforms, cultivating security and trust, and rewarding them for data-sharing. Walter recommends gathering data from mobile apps or website browsers for precise attribution.

In today’s episode of the Up Arrow Podcast, William Harris hosts Walter Harrison, the CEO of Tapestri, to discuss how e-commerce sites can leverage data monetization. Walter addresses the role of cryptocurrency in data monetization, the various types of consumer data, and how to analyze data proactively.

  continue reading

80集单集

Artwork
icon分享
 
Manage episode 393027581 series 3485658
内容由William Harris提供。所有播客内容(包括剧集、图形和播客描述)均由 William Harris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Walter Harrison is the CEO of Tapestri, an app allowing consumers to earn money from their data. He is also the Co-founder and CRO of Complementics, a mobile audience network that manages national and international data. With over 15 years of experience in ad technology, data monetization, and product development, Walter has worked with major Fortune 500 clients across various industries. As an ambitious serial entrepreneur, his previous product reached five million users.

In this episode…

With popular apps like TikTok and Instagram gathering data with each use, younger consumers have become accustomed to a lack of privacy. However, the widespread adoption of privacy regulations allows consumers to refuse certain types of data collection. How can you target audiences with granularity while facilitating consumer transparency?

Data pro and app builder Walter Harrison has developed an app that pays consumers for personal data collection. This allows users to govern their monetized information and incentivizes them to permit activity tracking on apps and websites. Similarly, e-commerce stores can build an audience by targeting potential customers on corresponding sites and social platforms, cultivating security and trust, and rewarding them for data-sharing. Walter recommends gathering data from mobile apps or website browsers for precise attribution.

In today’s episode of the Up Arrow Podcast, William Harris hosts Walter Harrison, the CEO of Tapestri, to discuss how e-commerce sites can leverage data monetization. Walter addresses the role of cryptocurrency in data monetization, the various types of consumer data, and how to analyze data proactively.

  continue reading

80集单集

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