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The $7.8B eCommerce Growth Strategy With Sabri Suby

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Manage episode 436419519 series 3485658
内容由William Harris提供。所有播客内容(包括剧集、图形和播客描述)均由 William Harris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Sabri Suby is the Founder and Head of Growth at King Kong, Australia’s fastest-growing direct-response digital marketing agency. The company has generated over $7.8 billion in sales in over 1,000 industries. As an author and thought leader, Sabri wrote the international best-selling book Sell Like Crazy and has been featured in publications, including Forbes and Entrepreneur, where he contributes articles on entrepreneurship, digital marketing, and business growth strategies. He was one of five investors on the 2023 season of Shark Tank Australia.

In this episode…

The secret to brand growth isn’t experimenting with various popular hacks and hoping something works. In reality, many brands focus on the wrong metrics. For instance, 80% of people spend 80% of their time reducing customer acquisition costs and 20% of their time increasing AOV and customer LTV. These numbers should be reversed, as nurturing your existing customers leads to lower acquisition costs. How can you uplevel the customer experience to scale your brand beyond $100 million in revenue?

With experience generating over $7 billion in revenue for various e-commerce brands, Sabri Suby maintains that you can’t scale sustainably without generating value for your customers and creating exceptional experiences. This requires garnering their attention and convincing them to purchase from you through compelling brand stories and messaging. However, you can’t just distribute a catchy slogan and logo across various social channels and expect to build your brand and audience. You must identify your target customer, market and develop messaging around their central problem, and determine a product differentiator to craft a brand story.

Join William Harris for another episode of the Up Arrow Podcast as he interviews Sabri Suby, the Founder and Head of Growth at King Kong, about his $7.8 billion growth strategies. Sabri shares what DTC brands can learn about luxury brands’ customer experience strategies, the worst pitch he’s ever witnessed on Shark Tank Australia, and how he built a $500 million sales machine for MrBeast.

  continue reading

80集单集

Artwork
icon分享
 
Manage episode 436419519 series 3485658
内容由William Harris提供。所有播客内容(包括剧集、图形和播客描述)均由 William Harris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Sabri Suby is the Founder and Head of Growth at King Kong, Australia’s fastest-growing direct-response digital marketing agency. The company has generated over $7.8 billion in sales in over 1,000 industries. As an author and thought leader, Sabri wrote the international best-selling book Sell Like Crazy and has been featured in publications, including Forbes and Entrepreneur, where he contributes articles on entrepreneurship, digital marketing, and business growth strategies. He was one of five investors on the 2023 season of Shark Tank Australia.

In this episode…

The secret to brand growth isn’t experimenting with various popular hacks and hoping something works. In reality, many brands focus on the wrong metrics. For instance, 80% of people spend 80% of their time reducing customer acquisition costs and 20% of their time increasing AOV and customer LTV. These numbers should be reversed, as nurturing your existing customers leads to lower acquisition costs. How can you uplevel the customer experience to scale your brand beyond $100 million in revenue?

With experience generating over $7 billion in revenue for various e-commerce brands, Sabri Suby maintains that you can’t scale sustainably without generating value for your customers and creating exceptional experiences. This requires garnering their attention and convincing them to purchase from you through compelling brand stories and messaging. However, you can’t just distribute a catchy slogan and logo across various social channels and expect to build your brand and audience. You must identify your target customer, market and develop messaging around their central problem, and determine a product differentiator to craft a brand story.

Join William Harris for another episode of the Up Arrow Podcast as he interviews Sabri Suby, the Founder and Head of Growth at King Kong, about his $7.8 billion growth strategies. Sabri shares what DTC brands can learn about luxury brands’ customer experience strategies, the worst pitch he’s ever witnessed on Shark Tank Australia, and how he built a $500 million sales machine for MrBeast.

  continue reading

80集单集

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