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内容由Gabriella Mirabelli提供。所有播客内容(包括剧集、图形和播客描述)均由 Gabriella Mirabelli 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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UN 286 - IJRM. Evaluating Targeted Ads.

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Manage episode 378853759 series 1254976
内容由Gabriella Mirabelli提供。所有播客内容(包括剧集、图形和播客描述)均由 Gabriella Mirabelli 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape.

Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential!

  continue reading

110集单集

Artwork
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Manage episode 378853759 series 1254976
内容由Gabriella Mirabelli提供。所有播客内容(包括剧集、图形和播客描述)均由 Gabriella Mirabelli 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape.

Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential!

  continue reading

110集单集

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