Ep #20 - Bob Lanham of Facebook on how dealers can better leverage Facebook Marketplace

Used Car Dealer Podcast

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4y ago 24:39

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Zach Klempf interviews Bob Lanham Head of Automotive Retail at Facebook on how used car dealerships can leverage Facebook Marketplace, Facebook Ads, and Facebook Messenger in 2020 and beyond.
Topics for the podcast include:
1) What Bob has observed from his lens at FB when it comes to used car sales during the pandemic
2) The latest for auto dealers in terms of Facebook offerings
3) The importance of being responsive on Facebook Marketplace and how that contributes to best in class customer experience
4) Most used car dealers are familiar with Facebook when it comes to FB Marketplace but they aren’t as familiar with FB Ads, Bob discusses ways successful dealerships are leveraging FB ads and what sort of campaigns are they running
5) Bob's thoughts about new models like subscription and the way Tesla sells EV vehicles online
6) A look ahead at 2021 and what Facebook has coming down the pipeline
7) What is the Facebook Auto Marketing Collective Group and why should dealers join it (Join here - https://www.facebook.com/groups/automarketingcollective)
8) Bob's advice for dealers when it comes to their online presence across Facebook, FB Marketplace, Instagram, and social media as a whole
Read the transcribed version here - https://blog.sellyautomotive.com/blog/interview-with-bob-lanham-of-facebook-on-how-dealers-can-better-leverage-facebook-marketplace-and-ads
Listen to their other podcast episodes: https://www.sellyautomotive.com/podcast