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#5: UX & Marketing (Creating value in different ways)

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Manage episode 238032063 series 2292526
内容由My UX Diary提供。所有播客内容(包括剧集、图形和播客描述)均由 My UX Diary 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Often at the first glance, the goals of marketing and user experience design seem to be completely opposite to each other. So much that they might feel counterproductive to each other's aim. However it is not as it seems like. In this podcast, we start with the varying perspectives of both the domains and converge towards how they can actually learn from each other by embracing individual department's needs. Along the discussion journey we realise that it's not about which one (UX or Marketing) is more important. But it is about realising the potential these domains and giving each of them certain priorities by means of essential trade-offs.

Visit: instagram.com/ux_diary to check out the visual explanations.

Facebook page: https://www.facebook.com/uxdiary.online

  continue reading

6集单集

Artwork
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Manage episode 238032063 series 2292526
内容由My UX Diary提供。所有播客内容(包括剧集、图形和播客描述)均由 My UX Diary 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Often at the first glance, the goals of marketing and user experience design seem to be completely opposite to each other. So much that they might feel counterproductive to each other's aim. However it is not as it seems like. In this podcast, we start with the varying perspectives of both the domains and converge towards how they can actually learn from each other by embracing individual department's needs. Along the discussion journey we realise that it's not about which one (UX or Marketing) is more important. But it is about realising the potential these domains and giving each of them certain priorities by means of essential trade-offs.

Visit: instagram.com/ux_diary to check out the visual explanations.

Facebook page: https://www.facebook.com/uxdiary.online

  continue reading

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