))
Product Leader Perspectives - The Importance of a Value Mindset Shift
Manage episode 422447822 series 3512769
内容由Genius Drive提供。所有播客内容（包括剧集、图形和播客描述）均由 Genius Drive 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
As a Product Leader, in the face of changing buyer expectations and needs, how do you best optimize GTM?
What role should value-centric messaging and value-based pricing play?
In this Value Coffee Talk podcast, we interview Laura Fay, Technology product and Chief Product Office (CPO) expert, ex-TSIA analyst, and co-author of the book “Digital Hesitation".
The conversation explores the challenges faced by product leaders in delivering value in recurring revenue models. It delves into the shift in mindset needed for product management, the importance of value-based pricing, and the alignment of all teams on value creation. The discussion emphasizes the need for a holistic approach to the complete offer and the importance of aligning pricing with the value being created.
56集单集
分享
