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#53 - Unlocking E-Commerce Success with Ryan Yamamoto: Mastering Omni-Channel Marketing, AI-Driven Innovations, and the Future of Digital Advertising Strategies
Manage episode 455823980 series 3566824
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Ever wondered how to dominate the e-commerce landscape with omni-channel marketing? Join us on the Velocity Sellers Podcast where we promise to unlock the secrets to boosting your brand's presence across major platforms with Ryan Yamamoto, a senior manager of commerce at Tinuiti. With Ryan's expert insights, we navigate the complexities of multi-channel marketing strategies and how Tinuiti optimizes its approach across various verticals, like Consumer Packaged Goods (CPG) and Softline products.
Discover how major retailers like Amazon, Walmart, and Target play crucial roles, and explore emerging opportunities like in-store advertising at Whole Foods and leveraging Kroger's data-driven marketing. We address the hesitancy some clients face when exploring new avenues, emphasizing the importance of trust and strategic planning for future diversifications. You'll gain valuable insights into leveraging digital and streaming media while ensuring a robust foundational presence before expanding into new channels.
As we look to the future, the conversation takes a fascinating turn with AI's role in marketing. Learn about Tinuiti's innovative BlissPoint platform and how predictive analytics are shaping marketing trends. Furthermore, hear engaging anecdotes and discover how AI-generated tools are transforming advertising landscapes. This episode is packed with knowledge, humor, and real-world examples that will leave you equipped to navigate the ever-evolving world of digital marketing.
章节
1. Omni-Channel Marketing Strategies With Ryan (00:00:00)
2. Cross-Channel Marketing Strategies for Brands (00:09:13)
3. Measuring Success in Omni-Channel Marketing (00:15:10)
4. Seasonal Events Impacting Marketing Strategies (00:19:30)
5. Using AMC Data for Amazon Marketing (00:31:11)
6. AI Applications in E-Commerce Marketing (00:40:55)
7. Predictive AI and Future Marketing Trends (00:50:21)
8. Expanding Marketing Strategies With AI (00:53:57)
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