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Aladdin Kasran: Building Lasting Relationships with Customers Utilizing Personal Notes
Manage episode 364031566 series 3349102
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Aladdin Kasran has spent over 25 years in the automotive industry. He believes his innovation, DealerCards.com will help improve customer relationships, dealership loyalty, and repeat business.
The idea is simple. Automate the sending of high-impact, handwritten notes from the sales rep to their customers based on life events including birthdays, anniversaries, service reminders, car purchases, etc. DealerCards.com marries the data from the dealer DMS to set the reminders to send the cards over a 3-5 year period.
Born in the real estate industry connecting brokers to homeowners, this process is now gaining traction with dealers. Aladdin likes to say, “you cannot outsource your heart,” but with DealerCards.com you can outsource the actual greeting cards.
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