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He Spent £20m In Advertising At 22 Years Old… Ft Ali Mustafa [EP 004]
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In this episode of Visionary Voices, I sit down with Ali Mustafa. He has spent £20m+ on advertising at the age of 22 years old.
He’s done this by achieving incredible results, allowing him to work up the corporate ladder exponentially. Going from marketing intern to Head of Paid Media.
In this episode we cover his journey to doing this, what really drives business growth and the mindset needed to achieve this incredible success!
Connect with me on LinkedIn: https://www.linkedin.com/in/aqil-jannaty/
Listen to more episodes of Visionary Voices:
Spotify: https://open.spotify.com/show/77oehtPoBQ21yfjtJiH2jT Apple: https://podcasts.apple.com/us/podcast/visionary-voices-podcast/id1735212877
Chapters
00:00 Introduction 00:32 Getting Started in Marketing 01:00 Overcoming Challenges in Education 03:22 Real-World Experience vs. University Education 04:20 Transitioning to SaaS Marketing 04:55 Working in a B2B Agency 05:24 Developing a Holistic Marketing Approach 06:23 The Importance of Practical Experience 07:41 The Role of Luck and Timing in Career Growth 08:07 Specializing and Spotting Opportunities 08:32 The Influence of Good Managers 09:28 Clarity and Setting Goals 10:26 Learning from Mistakes 11:23 The Importance of a Wide Knowledge Base 14:20 The Mindset of a High Achiever 19:33 The Value of Learning Multiple Disciplines 21:39 The Realization of How Much You Don't Know 24:29 E-commerce Marketing vs. Lead Generation 28:45 Handling Big Clients vs. Small Clients 30:32 The Importance of Analyzing Data and Making Optimizations 38:32 Understanding PPC and Its Targeting Criteria 42:42 Choosing the Right Advertising Platform for Your Business 46:51 The Significance of Ideal Customer Profile (ICP) Research 49:18 Managing a Limited Budget for Paid Marketing 54:38 The Rise of AI in Advertising and the Need for Adaptation 57:16 Investing in Coaches and Mentors for Skill Development 58:53 The Importance of Patience and Consistency in Business
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