27. How Bath's historic venues have adapted through massive changes, with Rebecca West, Marketing Manager at the Roman Baths

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Today’s chat is with Rebecca West, Marketing Manager responsible for one of the most visited pay-to-enter visitor attractions in the UK outside London - the Roman Baths.
I was lucky enough to speak to Becca, just days before she started maternity leave to have her first baby. In fact by the time this podcast comes out, she might have some exciting news!

Rebecca’s official title is Heritage Marketing Manager working for Bath & North East Somerset Council, where she is not only responsible for the Roman Baths, she also promotes the Fashion Museum, Victoria Art Gallery and the brand new for 2022 World Heritage Centre - a free to enter experience that tells visitors why Bath is such an important UNESCO World Heritage site.
We talk about the impact of COVID on the Roman Baths, their changing visitor markets and how they are constantly adapting their offering while making sure that the visitor experience is as good as possible.
The Fashion Museum is in the process of being relocated and is not expected to reopen for at least another five years, so we discuss what is happening with that amazing collection and how they are keeping the museum’s stories alive through other means.
In the podcast she talks about some of their online storytelling, in particular their Roman Women’s series on YouTube.
Rebecca shares how her career has led her to the Roman Baths and how mud was involved in her most memorable experience at Westonbirt Arboretum.
Rebecca’s favourites
Place to visit: Devon & Cornwall for camping and surfing
Place to eat: Bravas, Bristol
Place to shop: Anthropologie
Connect with Rebecca on LinkedIn
Find out more:
Roman Baths
Bath World Heritage
Victoria Art Gallery
Fashion Museum Bath
Visit Bath
Other mentions in the show:
Westonbirt Arboretum
Roman Women series on YouTube
Skip the Queue podcast

Find out more about the marketing strategy and mentoring services with the Visitor Elves.
This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.
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