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内容由Shlomi Ron提供。所有播客内容（包括剧集、图形和播客描述）均由 Shlomi Ron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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How to Use Sponsored Films to Drive Brand Purpose?
Manage episode 307407028 series 1444152
内容由Shlomi Ron提供。所有播客内容（包括剧集、图形和播客描述）均由 Shlomi Ron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more.
Watch the video recording of this episode:
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
To learn more about visual storytelling, Order Shlomi Ron's book:
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56集单集
分享
Manage episode 307407028 series 1444152
内容由Shlomi Ron提供。所有播客内容（包括剧集、图形和播客描述）均由 Shlomi Ron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more.
Watch the video recording of this episode:
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
To learn more about visual storytelling, Order Shlomi Ron's book:
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56集单集
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
