Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Shlomi Ron提供。所有播客内容（包括剧集、图形和播客描述）均由 Shlomi Ron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy?
Manage episode 190767909 series 1444152
内容由Shlomi Ron提供。所有播客内容（包括剧集、图形和播客描述）均由 Shlomi Ron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Do you know how to harness the power of social listening to craft more authentic visual stories from your audience oceans of conversations?
With over 5 billion content pieces that are produced every day, the hunt for your dormant intelligence will be decided by skill and strategy.
Imagine having a real-time "magic pitchfork" that finds the most valuable nuggets of information to match your business objectives.
In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with social listening maven, David Berkowitz, Chief Strategy Officer at Sysomos.
About our guest
David Berkowitz is the chief strategy officer at Sysomos. Previously, he served as chief marketing officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative.
Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally.
What you will learn:
- Why is social listening vital for crafting a business story?
- What are the core challenges marketers are facing today when researching their customer segments?
- How visual storytelling plays out into social listening?
- 2 examples of successful social listening done right
- 3 basic social listening tips you can apply to your business today
Read our episode's blog post about this topic on VSI Blog.
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.
Looking for a custom Visual Storytelling workshop around your product/service?
Learn more and schedule a FREE conversation.
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56集单集
How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy?
分享
Manage episode 190767909 series 1444152
内容由Shlomi Ron提供。所有播客内容（包括剧集、图形和播客描述）均由 Shlomi Ron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Do you know how to harness the power of social listening to craft more authentic visual stories from your audience oceans of conversations?
With over 5 billion content pieces that are produced every day, the hunt for your dormant intelligence will be decided by skill and strategy.
Imagine having a real-time "magic pitchfork" that finds the most valuable nuggets of information to match your business objectives.
In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with social listening maven, David Berkowitz, Chief Strategy Officer at Sysomos.
About our guest
David Berkowitz is the chief strategy officer at Sysomos. Previously, he served as chief marketing officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative.
Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally.
What you will learn:
- Why is social listening vital for crafting a business story?
- What are the core challenges marketers are facing today when researching their customer segments?
- How visual storytelling plays out into social listening?
- 2 examples of successful social listening done right
- 3 basic social listening tips you can apply to your business today
Read our episode's blog post about this topic on VSI Blog.
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.
Looking for a custom Visual Storytelling workshop around your product/service?
Learn more and schedule a FREE conversation.
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56集单集
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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