What Voice Actors Can Learn from Photographers: Freelancer Series

VO Pro: The Business of Voiceover and Voice Acting

Voice actors and photographers have more in common as freelancers than you think, especially regarding marketing.

Jeanine McLeod, a successful children's photographer and host of the Fully Booked Photographer podcast, shares insights on marketing strategies and the mindset shift needed to succeed.

She emphasizes the importance of focusing on the business side of photography and understanding the cost of acquisition. Jeanine discusses the role of online marketing, including Facebook advertising and SEO, in attracting clients.

She also highlights the significance of earning the conversation with potential clients and nurturing relationships through effective communication. Jeanine's expertise provides valuable lessons for photographers and freelancers in other creative industries.

Takeaways:

Focus on the business side of photography, not just the art.

Utilize online marketing strategies like Facebook advertising and SEO to attract clients.

Earn the conversation with potential clients by nurturing relationships and providing value.

Understand the cost of acquisition and set rates that reflect the value of your work.

Chapters 00:00 Introduction and Background 01:26 Children's Photography and Themes 03:43 Helping Photographers Market Their Businesses 04:39 The Need to Focus on Business as a Photographer 05:34 Mindset of Photographers Getting into the Field 07:26 Learning to Market 09:50 Local Marketing 10:44 Shift to Online Marketing, Facebook Advertising 12:39 Cost of Advertising and Budgeting for Marketing 13:35 Marketing Locally vs. Worldwide 15:03 Marketing Strategies 16:27 Understanding the Cost of Acquisition 19:43 The Role of SEO in Photography Marketing 20:42 Earning the Conversation with Potential Clients 22:01 Mindset Shift: Moving Beyond Art to Business 23:49 The Importance of Marketing and Sales 26:10 Mindset Shift: Helping People through Sales 28:35 Setting Rates and Negotiation 29:30 Marketing Strategies: Affiliate Marketing 35:36 Earning the Conversation: Nurturing Relationships 38:53 Conclusion and Where to Find Jeanine's Book and Podcast _____________________________

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