Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
内容由Emily Binder提供。所有播客内容（包括剧集、图形和播客描述）均由 Emily Binder 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG
Manage episode 431390337 series 2534823
内容由Emily Binder提供。所有播客内容（包括剧集、图形和播客描述）均由 Emily Binder 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.
Watch this episode on YouTube.com/emilybinder.
The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.
Topics:
(0:34) Debunking CPG myths
(0:52) Truth about cereal, fasting, breakfast
(1:40) Shampoo and fabric softener myths
(1:51) 1999 Herbal Essences commercial (Donna)
(4:18) Truth about feminine care: toxic tampons. Flex Disc.
(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)
(5:43) Ethos, pathos, logos
(6:23) Buyer or customer (watch)
(8:47) Money disagreements cause divorce
(11:18) Bust your own myth
Links:
Buffalo Marketing: emilybinder.com/buffalo
James Sexton on SWU
My tools:
- Record: emilybinder.com/riverside
- Edit: emilybinder.com/descript
- Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
736集单集
分享
Manage episode 431390337 series 2534823
内容由Emily Binder提供。所有播客内容（包括剧集、图形和播客描述）均由 Emily Binder 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.
Watch this episode on YouTube.com/emilybinder.
The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.
Topics:
(0:34) Debunking CPG myths
(0:52) Truth about cereal, fasting, breakfast
(1:40) Shampoo and fabric softener myths
(1:51) 1999 Herbal Essences commercial (Donna)
(4:18) Truth about feminine care: toxic tampons. Flex Disc.
(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)
(5:43) Ethos, pathos, logos
(6:23) Buyer or customer (watch)
(8:47) Money disagreements cause divorce
(11:18) Bust your own myth
Links:
Buffalo Marketing: emilybinder.com/buffalo
James Sexton on SWU
My tools:
- Record: emilybinder.com/riverside
- Edit: emilybinder.com/descript
- Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
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类似 Voice Marketing with Emily Binder 的节目
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Entrepreneurship and business techniques and tips you won't learn in business school.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
