Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
内容由Emily Binder提供。所有播客内容（包括剧集、图形和播客描述）均由 Emily Binder 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Masters
Manage episode 367117032 series 2534823
内容由Emily Binder提供。所有播客内容（包括剧集、图形和播客描述）均由 Emily Binder 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.
First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie.
NEW: Watch this podcast (video): youtube.com/emilybinder
There is a word that Arnold uses to describe his efforts at self promotion, heard repeatedly in the Netflix mini documentary series "Arnold."
The word is schmäh, an Austrian German idiom that is behind his singular global success. Think about applying schmäh to your own marketing. Steve Jobs did it. Maybe you can harness that playful, larger than life vibe in selling your own products or services. But the key is that you have to believe in it for anyone else to.
Plus: The Bethenny Clause - and what she has in common with Arnold as a brilliant marketer and negotiator.
Watch YouTube Short: Millions Made: The Bethenny Clause
Timestamps:
0:18 Schwarzenegger's box office success and revenue
0:48 What is schmäh?
1:47 Schwarzenegger's childhood and manifesting of success like Joe Dispenza (visualization to reality)
3:20 Schwarzenegger's highest grossing movie of all time was Twins, not Terminator 2
4:00 The Bethenny Clause (Bethenny Frankel and Bravo - Housewives season 1 contract)
5:06 Bethenny Frankel's ingenious move to retain the rights to Skinnygirl brand when she sold the liquor to Beam
5:43 Media is the most powerful lever in business --> listen to "Four Types of Leverage in Your Business"
Shop my business video content: Send a thank-you, event invite, or order a keynote or Zoom drop-in! thinkersone.com
Rate / review / subscribe to this show: emilybinder.com/podcast
Book a coaching session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
736集单集
分享
Manage episode 367117032 series 2534823
内容由Emily Binder提供。所有播客内容（包括剧集、图形和播客描述）均由 Emily Binder 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.
First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie.
NEW: Watch this podcast (video): youtube.com/emilybinder
There is a word that Arnold uses to describe his efforts at self promotion, heard repeatedly in the Netflix mini documentary series "Arnold."
The word is schmäh, an Austrian German idiom that is behind his singular global success. Think about applying schmäh to your own marketing. Steve Jobs did it. Maybe you can harness that playful, larger than life vibe in selling your own products or services. But the key is that you have to believe in it for anyone else to.
Plus: The Bethenny Clause - and what she has in common with Arnold as a brilliant marketer and negotiator.
Watch YouTube Short: Millions Made: The Bethenny Clause
Timestamps:
0:18 Schwarzenegger's box office success and revenue
0:48 What is schmäh?
1:47 Schwarzenegger's childhood and manifesting of success like Joe Dispenza (visualization to reality)
3:20 Schwarzenegger's highest grossing movie of all time was Twins, not Terminator 2
4:00 The Bethenny Clause (Bethenny Frankel and Bravo - Housewives season 1 contract)
5:06 Bethenny Frankel's ingenious move to retain the rights to Skinnygirl brand when she sold the liquor to Beam
5:43 Media is the most powerful lever in business --> listen to "Four Types of Leverage in Your Business"
Shop my business video content: Send a thank-you, event invite, or order a keynote or Zoom drop-in! thinkersone.com
Rate / review / subscribe to this show: emilybinder.com/podcast
Book a coaching session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
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类似 Voice Marketing with Emily Binder 的节目
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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…
continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
