Asking how much doesn't mean they can't afford you!

Wedding Business Solutions

Asking how much doesn't mean they can't afford you!

Have you ever considered that when customers ask, “How much do you charge?” it might not be a red flag but rather a common starting point for a conversation? Are you missing out on business opportunities because you don't provide pricing information up front? In this episode, I explore the importance of transparency in your pricing strategy and how to make sure potential clients understand the value you offer.

Listen to this new 13-minute episode for insights on structuring your pricing to attract the right clients while showcasing the value of your services.

Episode Summary:
In this episode of the "Wedding Business Solutions" podcast, I tackle a common concern that many wedding vendors face: potential clients asking, "How much do you charge?" I argue that this question doesn't necessarily mean they can't afford your services. Instead, it often reflects a lack of available price information. I dive into the importance of being transparent with your pricing to avoid losing potential clients who might assume your services are out of their reach. I share different pricing strategies, like full pricing, starting prices, and price ranges, and their effects on client inquiries. Ultimately, I emphasize that perceived value is key and that clients often go over their budgets for the results they truly desire. By better understanding and managing these inquiries, you can attract and retain the right clients.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [e-mail] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Learn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually.
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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [e-mail]. Look forward to seeing you on the next episode. Thanks.

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