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Make People Want to Buy
Manage episode 311445836 series 3123219
内容由Alen Mayer, Sales Expert, Alen Mayer, and Sales Expert提供。所有播客内容（包括剧集、图形和播客描述）均由 Alen Mayer, Sales Expert, Alen Mayer, and Sales Expert 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
It is not true that new products are manufactured to supply the demand.
There is no demand. Both the demand and the goods have to be manufactured. The public has always held fast to its old-fashioned discomforts until the salesperson persuaded it to let go.
The truth is that we, salespeople, have done more for progress and civilization than anyone imagines. We have done more than all the colleges to develop the peasantry of Europe into enterprising American citizens.
We have transformed the “Man with the Hoe” into the person with the computer.
We have given to general public the radiator for the fireplace, the automobile for the push-cart, the computer and voice recognition for the quill pen.
We have put more comforts into everyone’s homes than the king used to have in his palace.
The main thing about selling is to make people want to buy. A selling atmosphere must be created, and if you fail to do that – you will not sell. Simple as that. The professional salesperson makes the customers realize they want what is being offered.
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