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内容由Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova提供。所有播客内容(包括剧集、图形和播客描述)均由 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Beyond Disruption with Renée Mauborgne

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Manage episode 362439876 series 2930709
内容由Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova提供。所有播客内容(包括剧集、图形和播客描述)均由 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I’m thrilled to share a LinkedIn Live chat with a guest whose book has changed the way we look at business growth.

Renée Mauborgne is the co-author of Blue Ocean Strategy, which has sold more than 4 million copies. She is also a fellow and a professor of strategy at INSEAD. She is also the co-director of the INSEAD Blue Ocean Strategy Institute.

I’m really excited about Renée’s new book Beyond Disruption, written with her co-author, Chan Kim. I got an early copy of it, and it’s fantastic!

THIS EPISODE IS PERFECT FOR… anybody who is thinking about how to stand out from their competition as well as anybody who has adopted the Blue Ocean Strategy and is eager to take it a step further.

TODAY’S MAIN MESSAGE… market disruption is the go-to strategy for business growth, but it can be reckless and destructive for others in the path. Renée presents a different strategy that she calls nondisruptive creation, or entering new markets without any displacement at all.

WHAT I LOVE MOST… leaders pursuing nondisruptive creation will not only set their business up for success but will inherently create social good through this thoughtful approach.

Running Time: 31:53

Subscribe on iTunes

Find Tiffani on Social:

Facebook

Twitter

LinkedIn

Renée’s Book:

Beyond Disruption

  continue reading

256集单集

Artwork
icon分享
 
Manage episode 362439876 series 2930709
内容由Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova提供。所有播客内容(包括剧集、图形和播客描述)均由 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I’m thrilled to share a LinkedIn Live chat with a guest whose book has changed the way we look at business growth.

Renée Mauborgne is the co-author of Blue Ocean Strategy, which has sold more than 4 million copies. She is also a fellow and a professor of strategy at INSEAD. She is also the co-director of the INSEAD Blue Ocean Strategy Institute.

I’m really excited about Renée’s new book Beyond Disruption, written with her co-author, Chan Kim. I got an early copy of it, and it’s fantastic!

THIS EPISODE IS PERFECT FOR… anybody who is thinking about how to stand out from their competition as well as anybody who has adopted the Blue Ocean Strategy and is eager to take it a step further.

TODAY’S MAIN MESSAGE… market disruption is the go-to strategy for business growth, but it can be reckless and destructive for others in the path. Renée presents a different strategy that she calls nondisruptive creation, or entering new markets without any displacement at all.

WHAT I LOVE MOST… leaders pursuing nondisruptive creation will not only set their business up for success but will inherently create social good through this thoughtful approach.

Running Time: 31:53

Subscribe on iTunes

Find Tiffani on Social:

Facebook

Twitter

LinkedIn

Renée’s Book:

Beyond Disruption

  continue reading

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