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内容由Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova提供。所有播客内容(包括剧集、图形和播客描述)均由 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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RELOAD: Finding Your Place in Social Media with Guy Kawasaki

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Manage episode 376313920 series 2930709
内容由Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova提供。所有播客内容(包括剧集、图形和播客描述)均由 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I’m thrilled to bring back a special episode of What’s Next! Podcast where I capture a frank conversation with my friend and fellow Hawaiian, Guy Kawasaki. He’s the Chief Evangelist at Canva, a brand ambassador for Mercedes-Benz, and an Executive Fellow at the Haas School of Business. He is also the author of The Art of the Start, The Art of Social Media, Enchantment, and nine other books.

THIS EPISODE IS PERFECT FOR… anyone who wants to up their social media game.

TODAY’S MAIN MESSAGE… even for an expert, there is still room to learn. Guy is dedicated to making a difference via social media every day by pushing the envelope and learning as he goes.

In the world of social media, we both believe that you have to be thoughtful with your posts. The days of simply showing up are over. You can’t just tweet once and call it a day. Video has to be better. Graphics have to be better.

Guy, however, takes a more aggressive approach. He’s comfortable posting about politics and difficult conversations that seemingly don’t relate to his brand. He’s less risk-averse and is willing to take chances on social media.

I, on the other hand, will craft a Tweet and not hit send. I won’t Tweet something if the content doesn’t represent my “brand,” if the intention isn’t correct, or if it doesn’t add value. I am more cautious.

There’s no right or wrong way to approach social, just choices. Guy believes social media is similar to life: error correction and experimentation.

WHAT I LOVE MOST… Guy focuses on making a difference. He doesn’t look back – he pushes forward to keep learning, experimenting, and growing. This forward-thinking is something we can all learn from.

Running Time: 37:32

Subscribe on iTunes

Find Tiffani on Social:

Facebook

Twitter

LinkedIn

Find Guy Online

Website

Twitter

Facebook

  continue reading

256集单集

Artwork
icon分享
 
Manage episode 376313920 series 2930709
内容由Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova提供。所有播客内容(包括剧集、图形和播客描述)均由 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I’m thrilled to bring back a special episode of What’s Next! Podcast where I capture a frank conversation with my friend and fellow Hawaiian, Guy Kawasaki. He’s the Chief Evangelist at Canva, a brand ambassador for Mercedes-Benz, and an Executive Fellow at the Haas School of Business. He is also the author of The Art of the Start, The Art of Social Media, Enchantment, and nine other books.

THIS EPISODE IS PERFECT FOR… anyone who wants to up their social media game.

TODAY’S MAIN MESSAGE… even for an expert, there is still room to learn. Guy is dedicated to making a difference via social media every day by pushing the envelope and learning as he goes.

In the world of social media, we both believe that you have to be thoughtful with your posts. The days of simply showing up are over. You can’t just tweet once and call it a day. Video has to be better. Graphics have to be better.

Guy, however, takes a more aggressive approach. He’s comfortable posting about politics and difficult conversations that seemingly don’t relate to his brand. He’s less risk-averse and is willing to take chances on social media.

I, on the other hand, will craft a Tweet and not hit send. I won’t Tweet something if the content doesn’t represent my “brand,” if the intention isn’t correct, or if it doesn’t add value. I am more cautious.

There’s no right or wrong way to approach social, just choices. Guy believes social media is similar to life: error correction and experimentation.

WHAT I LOVE MOST… Guy focuses on making a difference. He doesn’t look back – he pushes forward to keep learning, experimenting, and growing. This forward-thinking is something we can all learn from.

Running Time: 37:32

Subscribe on iTunes

Find Tiffani on Social:

Facebook

Twitter

LinkedIn

Find Guy Online

Website

Twitter

Facebook

  continue reading

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