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Is TikTok LinkedIn For Artists? How Consumer Evolution Forced Musicians to Adapt
Manage episode 367133736 series 3233750
内容由Lennon Cihak提供。所有播客内容（包括剧集、图形和播客描述）均由 Lennon Cihak 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Cassie Petrey is the co-founder and CEO of CrowdSurf, a music management firm that has worked with Britney Spears, Camila Cabello, Backstreet Boys, and many more. Cassie is an avid speaker and has spoken at SXSW and Forbes' 30/50 summit in Abu Dhabi. She has also seen the Backstreet Boys more than 200 times in concert!
In this episode, Cassie explains how marketing has changed now since before the pandemic, how an artist can stand out amongst the saturation, and how TikTok has become the new LinkedIn for musicians and content creators.
Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
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Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Cassie Petrey and CrowdSurf:
LinkedIn: https://www.linkedin.com/company/crowd-surf/
Website: https://crowdsurf.net/careers.html
Instagram: https://www.instagram.com/cassiepetrey/
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
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In this episode, Cassie explains how marketing has changed now since before the pandemic, how an artist can stand out amongst the saturation, and how TikTok has become the new LinkedIn for musicians and content creators.
Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Cassie Petrey and CrowdSurf:
LinkedIn: https://www.linkedin.com/company/crowd-surf/
Website: https://crowdsurf.net/careers.html
Instagram: https://www.instagram.com/cassiepetrey/
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
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