#238 | How To Write a Podcast Show Description That Turns More Strangers Into Listeners

Why Your Podcast Isn't Growing: The Guide For Entrepreneurs To Grow Fast & Monetize

Struggling to turn new visitors into loyal listeners?

Your podcast’s show description might be the missing piece.

Discover how to craft a compelling description that grabs attention and converts strangers into subscribers.

Your podcast show description is the first thing potential listeners see, yet it’s often overlooked.

With so much competition, a generic or uninspiring description could be costing you listeners.

In this episode, we break down a proven framework to make your show description work for you—so you can attract and retain your ideal audience.

By tuning in, you’ll learn:

1) The #1 mistake most podcasters make with their show description—and how to fix it.

2) A simple six-step checklist to instantly make your podcast more appealing.

3) How to craft a call to action that increases your listener conversion rate.

If you’re ready to optimize your podcast for growth, hit play now and discover how a few tweaks to your show description can make all the difference!

Let me know if you’d like any refinements! 🚀

Show Description Checklist:

1. Start with a Hook Question: Open your description with a question that resonates with your target audience. It should address a pain point, desired outcome, or a specific thing your audience cares about. This grabs attention and immediately signals to the reader that they're in the right place.

2. Clarify Who the Show is For: Expand on the hook by painting a clear picture of your ideal listener. Use one to two sentences to describe the situation or mindset of your audience, making the content relatable.

3. List the Benefits: Clearly outline what listeners will gain from your podcast. Mention three specific benefits or transformations they can expect by tuning in.

4. Share a Mini Story: In one or two sentences, share the genesis of your podcast. This personal touch adds relatability and credibility.

5. Describe the Format: Give practical details about your podcast. Mention the frequency of episodes, their length, and the format (solo, interviews, etc.). This section should also highlight your unique selling point (USP).

6. Incentivize with a Call to Action: Finally, direct potential listeners to a specific, fan-favourite episode. This focused call to action, coupled with the promise of value (incentive), encourages immediate engagement.

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This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.

You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too!

Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.