Episode 18: Mascot Mayhem

Why'd I Buy That? An Advertising and Marketing Podcast

Have you been face to face with a cereal box lately? If so, you probably saw a brand mascot staring right back at you. In this episode, Ryan and Abe take an in-depth look at brand mascots, including their history, effectiveness, and the many, many controversies that surround some of them. They’ll take a brutal mascot quiz, enjoy living high on the oat lifestyle, and fall under the deadly gaze of Count Chocula. Notable quotes: “If you’re going to read one encyclopedia article, you’re going to read Q.” “The hardest part was finding a cow with good enough penmanship.” “Every Quaker Oats employee walks around with a pocket filled with oats.”