012: Athletic Brewing's CEO & Founder Bill Shufelt

Wine World

Bill Shufelt, co-founder and CEO of Athletic Brewing Company, joins us for a refreshing conversation that takes a fascinating look at the burgeoning world of non-alcoholic beverages. Bill’s journey from a career on Wall Street to pioneering the non-alcoholic beer industry is nothing short of inspiring. We explore the shifting cultural dynamics that have propelled these beverages into the spotlight, especially among winemakers like myself who appreciate non-alcoholic beer during the bustling harvest season. With innovative production methods, Athletic Brewing is redefining perceptions, offering a sophisticated alternative that enhances social and culinary experiences.

Discover how Bill and his team have revolutionized the non-alcoholic beer market by overcoming significant industry challenges. From the early days of facing skepticism to gaining investor support, Bill shares the persistence required to transform a stigmatized category into a household name. Through ingenious marketing strategies and a commitment to high-quality production, Athletic Brewing has ignited excitement around non-alcoholic beers, proving that taste and experience need not be sacrificed.

In this episode, you will hear:

• Athletic Brewing's innovative production methods and overcoming industry skepticism.
• The cultural and market shifts leading to the rise of non-alcoholic beverages.
• Marketing strategies and the journey to becoming a household name in non-alcoholic beer.
• The role of company culture and community initiatives like "Two for the Trails."
• Athletic Brewing's global growth ambitions and expansion plans.

Resources from this Episode

athleticbrewing.com

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Episode Credits

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