How To Evaluate Your NEXT Big Idea With Elaina Zuker, CEO, Elaina Zuker Associates Women Leaders On The Move

Join host Natalie Benamou as she welcomes the remarkable Elaina Zuker, CEO of Elaina Zuker Associates, in an enlightening episode of "Mastering Influence." Elaina, an influence expert with over 20 years of experience, shares her journey from selling encyclopedias in Montreal to becoming a leading ad executive in New York. Discover how to assess new ideas without bias, harness "portable power," and maintain influence during career transitions.

This episode is a must-listen for executive women looking to leverage their past experiences for future success and embrace change with confidence.

Together, we explore how to discern market readiness, avoid the pitfalls of entrepreneurial enthusiasm, and ensure your vision aligns with real-world demand. Whether you’re exploring a career pivot, launching a business, or refining your leadership goals, this episode is packed with advice to keep you grounded and focused on success.

3 Key Takeaways:

Evaluating Ideas with Objectivity: Learn the importance of not letting personal desires overshadow market realities when evaluating new ideas, ensuring that your next big move aligns with genuine demand.
Maintaining Influence During Transitions: Discover strategies for senior executive women to maintain relevance and influence while transitioning into new roles or industries, focusing on embracing past experiences and peer mentoring.
The Power of Clear Goals and Peer Support: Understand the value of setting adaptable goals and leveraging peer support to accelerate success and innovate business expansion ideas, such as franchising.

Share this episode with friends and colleagues who could benefit from these insights. Don’t forget to subscribe to "Women Leaders on the Move" and leave a review to help us inspire more women to lead with purpose. And mark your calendars for our live session with Elaina Zuker on December 11th, where we dive deep: Getting to NEXT – Achieve Your Success Goal for 2025 REGISTER

About Elaina Zuker

With over 20 years of experience as an Influence Expert, Influence Speaker, Influence Trainer, and International Best-selling Author, Elaina Zuker helps individuals and organizations enhance their success through Influence Skills and Portable Power. She is the founder and CEO of Elaina Zuker Associates, a consulting and training firm specializing in Influence, Assertiveness, Leadership, Creative Problem Solving, Goal Setting, and Time Management.

Elaina Zuker is the creator of the flagship program "Secrets of Influence™", which has become an integral part of management training and leadership development curricula in organizations worldwide. She has authored several books on Influence, including "The Seven Secrets of Influence", which has sold over 150,000 copies in six languages and was a main selection for the Business Week Book Club and the Newbridge Book Club. Her passion lies in sharing insights and expertise to help others achieve greater Influence in their careers and lives.

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Website: https://ezinfluence.com/

Connect with Natalie Benamou

Women Leaders on the Move celebrates the journeys, challenges, and triumphs of executive women redefining leadership and influence.

HerCsuite®, a powerful women's network providing connect circles for women’s careers and businesses. She is dedicated to making it easier for women to achieve success in all aspects of their lives. Natalie is also the Founder and President of HER HEALTHX, a nonprofit focused on improving health outcomes for women.

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