WHR 3.185: Mastering Podcast Marketing with Sarah St. John

Work at Home RockStar Podcast

In this episode of the Work at Home Rockstar Podcast, Tim Melanson is joined by Sarah St. John, founder, and CEO of a podcast marketing agency. Sarah shares her journey of launching her podcast into the top 100 of Apple Podcasts under the entrepreneurship category and discusses the mystery behind podcast rankings. She emphasizes the importance of niche focus and overcoming failures, recounting her own experience with a travel agency during the pandemic. The conversation delves into marketing strategies, useful tools, and ways to monetize podcasts, whether through sponsorships, affiliate marketing, or promoting personal services. Sarah also touches on maintaining a low operational budget with free or affordable tools and highlights her new community aimed at helping podcasters grow and monetize their shows.

Who is Sarah St. John?

Sarah St. John is an entrepreneur, podcaster, and founder of a podcast marketing agency. With a passion for helping podcasters grow, market, and monetize their shows, Sarah has successfully launched her podcast into the top 100 of Apple Podcasts under the entrepreneurship category. Her agency focuses on providing podcasters with the tools and strategies needed to succeed in the competitive podcasting industry. Sarah is also the host of the Frugalpreneur podcast, where she shares insights on building a business on a budget and maximizing the potential of free and affordable tools.

Connect with Sarah St. John:

• Website: https://www.frugal.show/
• Skool Community: https://www.skool.com/ampmypod
• Facebook: https://www.facebook.com/thesarahstjohn
• Instagram: https://www.instagram.com/thesarahstjohn/
• Twitter: https://twitter.com/thesarahstjohn
• YouTube: https://www.youtube.com/channel/UCFWxBqAsNhV4K8iR3UQ2_IA
• LinkedIn: https://www.linkedin.com/in/sarah-stjohn
• Pinterest: https://www.pinterest.com/frugalpreneur/

I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email.

• Website: https://workathomerockstar.com
• WHR Facebook Page: https://www.facebook.com/workathomerockstar

Feel free to DM us on any of our social platforms:

• Instagram: https://www.instagram.com/workathomerockstar
• Email: [email protected]
• LinkedIn: https://www.linkedin.com/in/timmelanson

In this Episode:

• 00:00 Introduction and Guest Welcome
• 00:21 Success Story: Top 100 Podcast
• 02:42 Navigating Podcast Challenges
• 06:56 Building a Fanbase
• 11:57 Essential Tools for Podcasters
• 20:49 Monetizing Your Podcast
• 27:23 Consistency and Growth
• 29:15 Exciting Business Ventures
• 30:28 Contact Information and Farewell