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Science of Success: How Barnes & Noble Is Redesigning the Bookstore Chain

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Manage episode 414733340 series 2428760
内容由The Wall Street Journal提供。所有播客内容(包括剧集、图形和播客描述)均由 The Wall Street Journal 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

What does the brick and mortar bookstore of the future look like? For Barnes & Noble, it looks more like the indie bookstores they once threatened to put out of business 20 years ago. The company recently redesigned their national chain of over 500 bookstores, shedding the big box personality in favor of a look reminiscent of local bookshops. On this week’s Science of Success, WSJ columnist Ben Cohen speaks to Barnes & Noble CEO James Daunt about the look, feel and idea behind Barnes & Noble’s new indie design.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com

Listening on Google Podcasts? Here's our guide for switching to a different podcast player.

Further reading:

That Cool New Bookstore? It’s a Barnes & Noble.

New CEO Wants to Make Barnes & Noble Your Local Bookstore

Barnes & Noble’s New Boss Tries to Save the Chain—and Traditional Bookselling

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

211集单集

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Manage episode 414733340 series 2428760
内容由The Wall Street Journal提供。所有播客内容(包括剧集、图形和播客描述)均由 The Wall Street Journal 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

What does the brick and mortar bookstore of the future look like? For Barnes & Noble, it looks more like the indie bookstores they once threatened to put out of business 20 years ago. The company recently redesigned their national chain of over 500 bookstores, shedding the big box personality in favor of a look reminiscent of local bookshops. On this week’s Science of Success, WSJ columnist Ben Cohen speaks to Barnes & Noble CEO James Daunt about the look, feel and idea behind Barnes & Noble’s new indie design.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com

Listening on Google Podcasts? Here's our guide for switching to a different podcast player.

Further reading:

That Cool New Bookstore? It’s a Barnes & Noble.

New CEO Wants to Make Barnes & Noble Your Local Bookstore

Barnes & Noble’s New Boss Tries to Save the Chain—and Traditional Bookselling

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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