Artwork

内容由wtfdidijustread提供。所有播客内容(包括剧集、图形和播客描述)均由 wtfdidijustread 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Player FM -播客应用
使用Player FM应用程序离线!

44. The Top 16(ish) Outreach Methods That Piss Off Security Pros

1:01:14
 
分享
 

Manage episode 388005598 series 3413573
内容由wtfdidijustread提供。所有播客内容(包括剧集、图形和播客描述)均由 wtfdidijustread 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:

The top 16(ish) outreach methods that are ineffective when it comes to communicating with security practitioners online and offer tips for improvement.. They also talk about the challenges and nuances of communicating across various departments and stakeholders, including security teams, development teams, boards, etc. The conversation shifts towards understanding the changing dynamics in buyer-seller interactions and the need for authenticity and transparency in sales pitches.

Key takeaways:

  1. Avoid Common Outreach Mistakes: Sales emails should be concise, relevant, and personalized. Avoid generic, overly promotional, or irrelevant messages.
  2. Understand Your Audience: Tailor your communication style and content to suit different audiences, whether it's technical teams, executives, or non-technical staff.
  3. Changing Buyer Dynamics: Buyers are now more informed and selective. Sales teams need to recognize this shift and adapt their strategies accordingly.
  4. Transparency and Collaboration: Open and honest communication between buyers and sellers leads to more effective partnerships. Sharing key information like budgets and objectives can streamline the process.
  5. Selling Your Brand: The importance of personal branding in the tech industry should not be overlooked. Understanding how to effectively present and position oneself can be beneficial in career growth and networking.
  6. Continuous Learning: Both tech professionals and sales/marketing teams need to stay updated with industry trends and changes to communicate effectively and offer relevant solutions.

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.

  continue reading

48集单集

Artwork
icon分享
 
Manage episode 388005598 series 3413573
内容由wtfdidijustread提供。所有播客内容(包括剧集、图形和播客描述)均由 wtfdidijustread 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:

The top 16(ish) outreach methods that are ineffective when it comes to communicating with security practitioners online and offer tips for improvement.. They also talk about the challenges and nuances of communicating across various departments and stakeholders, including security teams, development teams, boards, etc. The conversation shifts towards understanding the changing dynamics in buyer-seller interactions and the need for authenticity and transparency in sales pitches.

Key takeaways:

  1. Avoid Common Outreach Mistakes: Sales emails should be concise, relevant, and personalized. Avoid generic, overly promotional, or irrelevant messages.
  2. Understand Your Audience: Tailor your communication style and content to suit different audiences, whether it's technical teams, executives, or non-technical staff.
  3. Changing Buyer Dynamics: Buyers are now more informed and selective. Sales teams need to recognize this shift and adapt their strategies accordingly.
  4. Transparency and Collaboration: Open and honest communication between buyers and sellers leads to more effective partnerships. Sharing key information like budgets and objectives can streamline the process.
  5. Selling Your Brand: The importance of personal branding in the tech industry should not be overlooked. Understanding how to effectively present and position oneself can be beneficial in career growth and networking.
  6. Continuous Learning: Both tech professionals and sales/marketing teams need to stay updated with industry trends and changes to communicate effectively and offer relevant solutions.

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.

  continue reading

48集单集

Alla avsnitt

×
 
Loading …

欢迎使用Player FM

Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。

 

快速参考指南