How to Develop a B2B Influencer Marketing Program [Tim Williams Interview]

Your Digital Marketing Coach with Neal Schaffer

内容由Neal Schaffer提供。所有播客内容（包括剧集、图形和播客描述）均由 Neal Schaffer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

1y ago 1:04:05

MP3•单集首页

One might argue that influencer marketing should be an even more important marketing channel for B2B brands, but most simply misunderstand what is potentially the most powerful marketing channel for them.
From leveraging employees as internal influencers to properly collaborating with external influencers, influencer marketing can have a profound impact on B2B businesses when done right.
So how do you best DO B2B influencer marketing?
I can't think of anyone in the world to more knowledgable about B2B influencer marketing than Tim Williams, CEO of Onalytica.
Together we will discuss the following:
- ROI of B2B Influencer Marketing
- Best ways to activate B2B Creators
- What B2B Creators are looking for when partnering with brands
- How to connect your Employee Advocacy & Influencer Marketing programs
- How to measure influencer marketing success
I hope you can join us for what should be a profoundly educational and invaluable use of your time!

Learn More:

Join My Digital First Mastermind: https://nealschaffer.com/membership/
Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
Download My Free Ebooks Here: https://nealschaffer.com/freebies/
Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
All My Podcast Show Notes: https://podcast.nealschaffer.com