How to Stick Your Story with Donna Griffit

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Donna Griffit, author of STICKING TO MY STORY: The Alchemy Of Storytelling For Startups, is a world-renowned Corporate Storyteller and Pitch Alchemist. She has helped over 1000 startups, corporates and investors raise over one billion dollars and accelerate their sales with a personal touch and unmatched messaging savvy, in any industry, at any phase. For more information, please visit www.DonnaGriffit.com

THE ART OF STORYTELLING FOR STARTUPS

Corporate Storyteller Donna Griffit Shares How To Deliver Winning Investor Presentations

Storytelling as an art has been practiced for thousands of years, but entrepreneurs focused on building their businesses often lose sight of telling great stories during investor presentations. In STICKING TO MY STORY: The Alchemy Of Storytelling For Startups, corporate storytelling expert Donna Griffit distills her experience from reviewing thousands of investor pitch decks into an easy-to-use guide for startup founders.

The human brain is hardwired for a structured story, says Griffit. Just as buildings need a foundation, frame, walls, windows, and paint, investor pitches require the proper structure. “When you see approximately 50 investor pitch decks a week over 14 years, you see a lot of repeat mistakes. And when you fix these decks, you see many successes,” she says.

A startup investor pitch deck is merely a story and the entrepreneurs are merely acting out the story. STICKING TO MY STORY provides a high-level outline of the four ‘chunks’, or acts, of a Startup Pitch Deck:

· The Need The problem, or the villain of the story.

· The Solution The hero of the story; what will solve the problem and slay the villain?

· The Business Plan   What will happen after the hero takes action?

· Moving Forward  The aftermath; hoping that the hero is triumphant.