Ep. 40: Isabella Santos - The Unique Voice of Education, Entertainment & Empowerment

You're The Voice | by Efrat Fenigson

My guest today is Isabella Santos, content creator & educator, co-founder of GetBased - a media company, and the founder of BTC Isla in Isla Mujeres, an initiative to create a Bitcoin circular economy with the vision to empower locals to utilize Bitcoin as a tool for freedom.

In this episode Isabella shares her upbringing, career journey and her work around bringing financial literacy and Bitcoin circular economy to Peru, Mexico and the world. She discusses the corrupt political situation in Peru and the lack of basic needs for many communities, and hence the importance of teaching them about Bitcoin in simple terms and breaking down the barriers to entry. We also touch on the corrupt nature of the media landscape, control and censorship of social media platforms and the importance of mindset change, critical thinking and personal responsibility in navigating today's society. .

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-- SPONSORS –

►► Get your TREZOR wallet & accessories, with a 5% discount, using my code at checkout (get my discount code from the episode - yep, you’ll have to watch it): https://affil.trezor.io/SHUn

-- LINKS –

GetBased on YouTube: https://www.youtube.com/@getbasedtv

Peru’s Documentary: https://www.youtube.com/watch?v=4hWMHLF-OEg

Isabella’s Twitter: https://x.com/isabellasg3

Isabella’s Nostr: npub1aftmyhm62lrp6lwsha3yzyjy5kqdvuy7g23qg28a8q0cnmudv0ds0sdcke

Donate to BTC Isla: https://geyser.fund/project/btcisla

Efrat's Twitter: https://twitter.com/efenigson

Efrat's Telegram: https://t.me/efenigson

Watch/listen on all platforms: https://linktr.ee/yourethevoice

Support Efrat's work: ⁠https://www.buymeacoffee.com/efenigson⁠

Support Efrat with Bitcoin: https://geyser.fund/project/efenigson

-- CHAPTERS –

00:00 Coming Up...

01:18 Background & Journey

07:24 Career in Media

13:33 First Bitcoin Conference

19:15 Simplifying Bitcoin for Everyone

21:39 Embracing Your Unique Voice

23:51 Cult Vs Community

26:04 GetBased and Documentaries

29:24 Peru and Bitcoin Circular Economy

38:10 BTC Isla - Isabella's School

46:01 The Corrupted Media Landscape

50:10 NOSTR and The Future of Media

51:44 The Dark Side of Social Medias

54:55 Censorship & Mis/Disinformation

1:03:48 Waking Up and Taking Actions in Life

1:10:26 Closing Words from Isabella