最佳Copywriter播客 (2024)

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128: Email Marketing for Small Businesses 10:34

1d ago10:34

10:34

Email marketing may not sound like the most exciting thing on your to-do list, but trust me, when you do it right, it’s a game-changer. The key? It’s all about using specific messaging that truly connects with your audience. So, if you’ve ever felt like your emails are just getting lost in the sauce, stick around because I’m about to share some tip…

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Lessons in Business From a Hockey Mom | E55 29:01

5d ago29:01

29:01

In this episode, Sara shares her family's unexpected adventure as a hockey family and what she's learned about business through her experience as a hockey mom. From time management and organization to the importance of practice, investing in your skills, and perseverance, this episode shares how sports can teach us all about owning a business. 🗣️ F…

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TCC Podcast #414: Be a Content Archeologist with Sarah Hopkinson 57:10

7d ago57:10

57:10

Standing out as a content writer when you offer the same services as every other content writer is hard. We’re talking blog posts, case studies, white papers… But if you’re willing to go beyond the expected and find deeper problems your clients have, you can carve out a very different kind of business. For the 414th episode of The Copywriter Club P…

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High-Powered Copy Techniques For Cold Traffic And New Products

15h ago

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Job one for a copywriter is getting and keeping attention. We always give that our best shot.But there are some situations where you need to do this more intensely, and you don’t want to come across like a screaming insane person yelling loudly just to get attention.So we need to come up with some unusual techniques, to increase the intensity witho…

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The South Park Copywriting Secret

8d ago

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Today we’re going to talk about two words that can change your writing forever. Not just your copywriting, but especially your copywriting.One word is a first-grade word and the second word is a fourth-grade word, according to people who seem to know about those things.The words are “but” – with one ‘t’ – and “therefore.” Why are these words so imp…

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127: Sell Like A Copywriter - The Group Program Logistics and Intentionality 10:28

8d ago10:28

10:28

Every single second of Sell Like A Copywriter - The Group Program is intentional. The live calls, copywriting classes, messaging feedback, audits, reminders, and Telegram group access all have SPECIFIC reasons they are included. In this episode of Sell Like A Copywriter, learn the logistics within this program and the WHY intentionality behind them…

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126: Simple Sales Funnel Strategies 16:37

8d ago16:37

16:37

If you’ve ever felt overwhelmed by the idea of setting up a sales funnel or wondered if a sales funnel strategy is really necessary for your business, this is for you. You’ll learn what a sales funnel really is, what to avoid, and how to create a sales funnel strategy that feels good and converts so you can leave this episode with a simple sales fu…

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125: Your Messaging Matters More Than Your Mindset 6:11

9d ago6:11

6:11

You can't out-message a bad mindset...and a good mindset can't out-sell your message. If you an online business owner wanting to sign more clients and make more money, learn why your messaging matters more than your mindset. In this episode of Sell Like A Copywriter, hear my unpopular opinion riff on why your messaging matters more than your mindse…

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124: Learn Why Reya Is Able to Lean Back Peacefully Inside Her Business 25:31

10d ago25:31

25:31

Reya enrolled in 1:1 access inside Sell Like A Copywriter earlier this year, 2024, and actually brought in her team to learn how to master simple selling through specific messaging. In this episode, you’re going to hear how Reya used Sell Like A Copywriter to completely transform and simplify her email marketing strategy and email copywriting proce…

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123: 8 Thoughts Holding You Back From Your Next Level 14:09

11d ago14:09

14:09

If you're thinking any of the thoughts in this episode...they're the exact reason you aren't making more money, signing more clients, seeing more results, or helping more people. Clock these thoughts and plug the reframes. In this episode of Sell Like A Copywriter, you'll learn 8 thoughts your ego is using to justify not moving BIGGER. Are you read…

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That's So Me: Natasha's Retainer Client Experience | E54 23:27

12d ago23:27

23:27

On this episode, photographer Natasha Sewell, who's based in Washington, D.C., shares her experience working with What Sara Said on retainer. Each month, Sara creates blog content, marketing emails, and other copywriting projects to save Natasha time and help her serve her clients more effectively. ⭐ MEET NATASHA, OWNER OF NPS PHOTOGRAPHY (https://…

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122: How Christina Went From Unregulated Launching to Mastering Messaging Inside Sell Like A Copywriter 54:51

12d ago54:51

54:51

When Christina came to me in 2022, she wanted a sales page and email campaign for her number one offer at the time - a niche course for her community. She was tired of spending hours creating content and feeling like sales were slowly trickling in — when she KNEW her offer was a no-brainer for her dream clients. The problem? Messaging that helped p…

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121: Why No One's Buying Your Offer 6:15

13d ago6:15

6:15

There are really only two reasons no one's buying your offer. Learn why no one's buying your offer (and how to rapidly change this) in this episode of Sell Like A Copywriter. You'll leave this episode ready to sign more clients, sell your offer, and make more money with fast action skills to get people to buy your offer today. Are you ready to mast…

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TCC Podcast #413: Free PR strategies for copywriters with Gloria Chou 42:18

14d ago42:18

42:18

Standing out and getting noticed is hard in a world with more than a million people calling themselves copywriters and content writers. Posting on social media, writing for LinkedIn, or even creating content for Google or Pinterest—all of those things work. But who wouldn’t love to be featured in the Wall Street Journal or Business Insider? You get…

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120: Want to Sell More? Be A Bigger Fan. 9:21

14d ago9:21

9:21

If you are a creative online business and you want to sell more offers, sign more clients, and make more money, you have to become your offers' BIGGEST fan. Truly no one should love your offer more than you do. In this episode of Sell Like A Copywriter, learn the importance of becoming your offers' biggest fan and how to move differently to embody …

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New Ways To Use FAQs

15d ago

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You know FAQs – that list of frequently asked questions, and answers?Are they a copywriting chore you would just as soon avoid?Well, today I’d like to offer a different way to look at them. As a huge, and mainly underutilized, marketing opportunity.I want you to consider this possibility:An FAQ section doesn't just inform. It also persuades. But no…

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119: Copywriting and Marketing Templates Don't Work 9:02

15d ago9:02

9:02

Templates may seem like an easy fix when it comes to writing sales pages, emails, or content. But when it comes to building a brand voice that truly connects and makes you money, copywriting and marketing templates just don’t cut it. Today, we’re going to dive into why relying on templates is holding your business back, and how you can start writin…

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Are You Playing It Safe on Your Website? | E53 10:43

19d ago10:43

10:43

In this episode, Sara shares her take on generic, dull and uninspiring website copy and how to discover if your website falls victim to the need to be perceived as "professional." 🗣️FREE QUIZ: IS YOUR WEBSITE COPY BORING? https://whatsarasaid.com/boring-copy-quiz/ ⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcas…

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TCC Podcast #412: How to Position Your Product with Kate Guerrero 1:03:19

21d ago1:03:19

1:03:19

How you present your products and services to your customers matters. And while most copywriters don’t overtly say they do positioning work, the reality is, any messaging project pretty much requires it. The question is, how do you do it right? For the 412th episode of The Copywriter Club Podcast, we talked with copywriter and product positioning e…

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Secrets For Editing Your Copy

22d ago

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OK, finally. You’ve got your copy written.At least your first draft.Now what?That’s what a subscriber to the podcast asked me on youtube a few weeks ago.The best I can do to answer that question is tell you how I look at copy, whether it’s my own, or a client’s.Today’s show is about a series of steps I go through to review copy with a mentoring cli…

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118: Stop Selling In The DMs 8:51

22d ago8:51

8:51

Everyone on the internet seems to be spending hours selling in the DMs trying to convince people to buy, thinking it’s the only way to close a sale. But what if I told you there’s a better way—a way that doesn’t involve endless back-and-forth messages? In today’s episode, I’m going to share how I, and my clients, consistently close sales without th…

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Planning a Bookish Brand Shoot with Lynsey Prosser | E52 28:17

26d ago28:17

28:17

On this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand and wedding photographer, Lynsey Prosser, about planning Sara's brand photography session for What Sara Reads, a Sioux Falls mobile bookstore for women. ⭐ MEET LYNSEY PROSSER: Hi, I'm Lynsey! I’m a creative at heart, I find joy in forming meaningful relationships, …

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TCC Podcast #411: Talking Brand Voice with Justin Blackman 1:05:43

28d ago1:05:43

1:05:43

Brand voice is one of the “popular” ways to niche or differentiate yourself in the crowded world of copywriting. But what is it really? And how do you do it? We wanted to go deeper than the typical discussion on brand voice, so we asked the expert on the topic, Justin Blackman to join us for the 411th episode of The Copywriter Club Podcast. And we …

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New Model Of Copywriting, With CRO Expert Scott Zetlanh CRO Expert Scott Zetlan

29d ago

—

These days, things in copywriting are changing so fast it can make your head spin.Junior copywriters aren’t sure there’s a career path, because of AI.Experienced copywriters are finding clients have different and sometimes confusing demands that you never would have heard five years ago.Our special guest today, Scott Zetlan, has some answers for ju…

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117: 4 Signs You Need to Master Specific Messaging 10:17

29d ago10:17

10:17

Ever feel like no matter what you do, you’re still hustling like crazy? You’re posting, sharing reels, creating content, hopping on sales calls—but you’re not getting the sales you know you deserve? In today’s episode of Sell Like A Copywriter, I’ll walk you through five signs that it’s time to focus on specific messaging, and how doing so can tran…

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Midjourney, Canva + AI for Design with Carly Kewley of Hey, Carl! | E51 27:40

1M ago27:40

27:40

In this episode of the Copywriter on Call podcast, Sara interviews brand designer and owner of Hey, Carl!, Carly Kewley. She shares her opinions and expertise about Midjourney, an AI-powered design platform, and what designers really think about Canva. ⭐ MEET CARLY OF HEY, CARL!: Hey there! My name is Carly, I was named after my grandpa Carl and gr…

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TCC Podcast #410: The SCORE Method for Emails with Kennedy 1:14:51

1M ago1:14:51

1:14:51

If you’re struggling to get the people on your email list to buy your products and services (or you want to help clients sell more to their lists), this episode is for you. We asked Kennedy from Email Marketing Heroes to be our guest for the 410th episode of The Copywriter Club Podcast. Kennedy shared his SCORE method that helped him increase his o…

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Cold Traffic Success Secrets, With Travis Moh

1M ago

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One of the hardest things for copywriters and business owners to get right is running ads to cold traffic on Facebook and Instagram, and making those ads profitable.If you’ve tried this for yourself, I think you know what I mean.So does today’s guest, who has discovered some important techniques that work and has also discovered the mistakes to avo…

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116: How to Self-Audit Your Sales Page 11:14

1M ago11:14

11:14

Does your sales page need a rehaul? In this episode of Sell Like A Copywriter, you'll learn how to audit your sales page so you can increase your sales, sign more dreamy clients, and make more money. We’ll talk about when you should audit your sales page, how to self-audit to save money, and when to outsource your audit for better results so you ca…

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Summer Reflections From a Work-From-Home Mama | E50 23:24

1M ago23:24

23:24

In this episode of the Copywriter on Call podcast, Sara reflects on her summer as a work-from-home mama to two growing sons. ⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578 ⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021a…

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TCC Podcast #409: Market Your Business on Pinterest with Heather Farris 1:00:05

1M ago1:00:05

1:00:05

Looking for a place to market your writing business where you may be able to be the only copywriter talking to your prospects? Pinterest may be the answer. Heather Farris, the go-to Pinterest Marketing Expert for a lot of service providers, course creators and others is our guest for the 409th episode of The Copywriter Club Podcast. She shared how …

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Amazingly Valuable Copywriting Tips with William Siebler

1M ago

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I would say our guest today Will Siebler takes a Zen approach to copywriting. On the home page of his website, he has a picture of a lonely but sturdy coffee cup on a table. On the coffee cup is the word “Begin.”But the shimmering peace is shattered by a few words overlayed on the picture:“I’m Will. I write words that make your clients say, ‘Shut u…

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115: Sell Like A Copywriter And Sign More Clients (The Group Program Details) 20:55

1M ago20:55

20:55

We're getting real about why your copy isn’t selling—and how you can change that in just 10 weeks. In this episode of Sell Like A Copywriter, I'm breaking down my signature program, Sell Like A Copywriter™️ - The Group Program, curated to help creative online business owners like you write copy that pulls in sales even when you're offline. If you'r…

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Copywriting Business Basics + Best Practices | E49 36:42

2M ago36:42

36:42

This episode shares my interview with Brittany Herzberg, SEO and Case Study Copywriter and the host of The Basic B Podcast. Topics covered in this episode: What inspired me to become a copywriter How my & Brittany’s career paths surprisingly overlapped How to keep website copywriting super simple What I wish more copywriters knew The best projects …

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TCC Podcast #408: Grow Your Business with The Copywriter Accelerator 1:00:51

2M ago1:00:51

1:00:51

9 out of 10 copywriters never hit the six figure mark. That is, they are stuck earning less than $100,000 a year. Why? Because, while they’re good writers, they don’t have the business skills to run and grow a successful business. For the 408th episode of The Copywriter Club Podcast, we wanted to share some of the amazing things copywriters are doi…

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4 Seasons Of Copywriting

2M ago

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Listen to this:“A perfect summer day is when the sun is shining, the breeze is blowing, the birds are singing, and the lawn mower is broken.”That’s from author and sportswriter Jim Dent, and it perfectly captures how a lot of us feel in the summertime. Lazy and happy to be so.And that’s fine. But don’t mistake your state of mind for the state of bu…

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114: Stop Making These Copywriting Mistakes and Make More Money 6:16

2M ago6:16

6:16

If you want to make more money, stop making these three copywriting mistakes. In this episode of Sell Like A Copywriter, we’ll cover three reasons your copy isn’t selling and the steps to turn it around so you can sign more clients and make more money. You’ll leave this episode with actionable tips to audit, edit, and turn your copy into words that…

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Website Accessibility Considerations with Erin Perkins | E48 38:36

2M ago38:36

38:36

On today's episode of the Copywriter on Call podcast, Sara interviews Erin Perkins, accessibility advocate and the founder of Mabely Q. In this episode, Erin shares the website design and copy considerations we as business owners can keep top of mind in order to ensure inclusive access to our digital content. ⭐ MEET ERIN: Erin Perkins is a champion…

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TCC Podcast #407: Stories Sell with Matthew Dicks 1:00:51

2M ago1:00:51

1:00:51

Story telling is a super power. However, even writers often struggle to find and tell stories in a way that makes them compelling and persuasive. On the 407th episode of The Copywriter Club Podcast, Rob spoke with author and story teller Matthew Dicks. Matthew has a new book called Stories Sell that walks through how to find and tell stories. In th…

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Confidence in Copywriting

2M ago

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It’s a double-edged word that doesn’t get talked about enough.And that word is: confidence.It definitely has a bad connotation, as in “con artist” or “confidence man.”But on the flip side, and with a different meaning, it’s a very important, positive word.I would say in some very straight-laced business circles, it’s the only emotion you can talk a…

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113: The Disadvantage of Social Media Marketing 10:00

2M ago10:00

10:00

We’re talking about the number one disadvantage of social media marketing. In this episode of Sell Like A Copywriter, we’ll cover the primary disadvantage of social media marketing, owning versus renting your traffic sources, and why copywriting is the primary marketing measure to master so you can leave this episode with the knowledge and confiden…

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